01384 293159


Investing for the future

01 September 2013

WE have spent £300,000 on a high-tech Plasma Cutting machine to further strengthen our portfolio.

Owner Diane Kimberley has almost doubled turnover since taking charge of the business in 2006.

Now she is hoping our biggest-ever investment will help the company steal a march on some of our traditional rivals.

She says: "The arrival of Plasma technology will increase our capacity at a stroke and should make us more responsive to our customers.

"People ordering steel profiles increasingly demand the highest quality work carried out to a tight timescale. They want jobs done quickly, but they also want them done more precisely than ever before.

"The new machine will mean we can meet those demands and I hope it can lead to a bright future for us.

"Our Flame Cutting CNC machines are accurate to a certain point and we'll keep them on site because Plasma can't cut thicker material.

"But for plate up to 50mm, Flame Cutting is like using a hammer and chisel compared to this.

"The investment takes us on to the next level and will mean we can provide the complete steel cutting service for our customers."

The arrival of the Plasma Viper machine, sourced from Esprit Automation in Nottingham, will mean a further addition to our 13-strong workforce.

It's also likely to have several other positive implications for the business, which has been operating at its Kingswinford site for 20 years.

Ms Kimberley adds: "It's a big decision to spend so much on one machine, but it was something we felt needed to be done to take the business forward.

"We've been turning over £2.5m consistently, but there was no potential to increase capacity.

"We had reached a ceiling with the equipment we had and we couldn't do any more. Now we have somewhere to go with it.

"You can't afford to stand still for long in any business and we were determined not to do that.

"You have to change, modernise and evolve to stay ahead of the game and we're part of that process.

"While a few of our competitors already have this technology, there are many that don't so I'm sure it will stand us in good stead for the future."

Ms Kimberley echoes the views of many business leaders in the Black Country who feel the economy is showing early signs of a potential recovery.

She says: "There's cautious optimism around that things are beginning to change for the better.

"I wouldn't say things seem to be picking up yet, but there are indications that better times could be around the corner.

"Demand is consistently strong at the moment and I'm trusting that this will bring in more business.

"I'm confident it's the right time to invest for the company's future."

Arford Steel Profiles

Unit 5, Dawley Trading Estate, Stallings Lane
Kingswinford, West Midlands, DY6 7AP
Telephone: 01384 293159
Fax: 01384 295749
Email: enquiries@arfordsteel.com

VAT Registration Number: GB 876 2126 13
Registered in Cardiff, Number 5667995

web hosting, web design & SEO by Strategy Plus SEO Internet Marketing